# Ashraf Bakri

Ashraf Bakri is a Jerusalem-based tourism development and digitalization consultant working across Palestine, the wider region, and Europe. His work connects community-based tourism, sustainable development, training, hospitality systems, destination marketing, tourism technology, and visitor experience interpretation.

## Core services
- Tourism Development: Community-based tourism, sustainable tourism, destination development, product design, field implementation, and tourism value-chain support.
- Digitalization: Websites, platforms, booking engines, PMS and channel-manager integrations, open data, maps, learning systems, and tourism technology infrastructure.
- Training & Mentoring: Training, capacity building, business mentoring, tourism marketing support, product-development coaching, and implementation guidance for teams and beneficiaries.
- Hospitality Systems & Operations: Guesthouses, hotels, hostels, multi-property accommodation models, operational systems, direct booking, PMS, channel managers, and guest experience.
- Destination Marketing: Campaigns, storytelling, editorial media, content systems, SEO/GEO readiness, lead generation, and destination visibility.
- Visitor Experience & Interpretation: Visitor journeys, heritage interpretation, multimedia systems, signage, experience design, and on-site destination storytelling.

## Priority audiences
- NGOs, donor-funded tourism and local economic development programs, and implementation partners.
- Municipalities, local councils, destination management teams, and cultural heritage projects.
- Community-based tourism initiatives, hospitality operators, guesthouses, hostels, travel platforms, and tourism media teams.

## Geographic focus
Palestine, West Bank, Jerusalem, East Jerusalem, Bethlehem, Jericho, Jenin, regional tourism programs, Switzerland, Netherlands, and Europe.

## Selected project cases
- Vacare Deo: Tourism product digitalization, UX design, and website development for Vacare Deo at the Mount of Olives in East Jerusalem with the Benedictine Sisters. (https://ashrafbakri.com/case/vacare-deo/)
- Dar Al Consul visitor experience and marketing systems: Visitor experience and digital interpretation systems for Dar Al Consul in East Jerusalem, including signage, projection concepts, touch-screen applications, technical coordination, and multimedia planning. (https://ashrafbakri.com/case/dar-al-consul/)
- Trovoyo: Interactive tourism and city-games platform for walking experiences, combining Arabic RTL UX, mobile game player, maps, routes, clues, scoring, published games, and visitor engagement. (https://ashrafbakri.com/case/trovoyo/)
- WeWorld PONTE Tourism Training & Product Development: Sustainable tourism training and product-development mentoring for WeWorld PONTE in Bethlehem-area villages, supporting women, youth, local communities, tourism livelihoods, and visitor-ready experiences. (https://ashrafbakri.com/case/weworld-ponte-tourism-training/)
- WideOyster Magazine: Website redesign and development for WideOyster Magazine, including travel publishing UX, custom content structures, rich media, archive and author templates, SEO/GEO readiness, and optimization. (https://ashrafbakri.com/case/wideoyster-magazine/)
- Wild Valley, Switzerland: Albergo Diffuso and community-based hospitality consulting for Wild Valley in Switzerland, covering multi-property booking infrastructure, operations, website development, and digital marketing. (https://ashrafbakri.com/case/wild-valley-switzerland/)
- Holy City Pilgrimage & Tour Agency: Website development, UX design, content support, and digitalization for Holy City Pilgrimage & Tour Agency, a Jerusalem-based Christian pilgrimage and group travel operator. (https://ashrafbakri.com/case/holy-city-pilgrimage-tour-agency/)
- Al Hakim Hospitality: Hospitality digitalization for Al Hakim in Nazareth, including website development, PMS setup, booking engine integration, channel manager connection, and experience marketing. (https://ashrafbakri.com/case/al-hakim-hospitality/)
- Maison Abraham Jerusalem: Hospitality digitalization for Maison Abraham Jerusalem, including multilingual website development, PMS, channel manager, booking engine, events calendar, and guest experience support. (https://ashrafbakri.com/case/maison-abraham-jerusalem/)
- Positively Palestine Magazine: Digital publishing and destination marketing support for Positively Palestine Magazine, including WordPress templates, content structures, author-friendly publishing workflows, and tourism storytelling. (https://ashrafbakri.com/case/positively-palestine-magazine/)
- Sabastia Guesthouse: Guesthouse digitalization and public-private tourism support for Sabastia Guesthouse, including website development, branding, booking engine, channel manager, and hospitality systems. (https://ashrafbakri.com/case/sabastia-guesthouse/)
- EJTDP Digitalization Support: Tourism digitalization support through EJTDP and GIZ in East Jerusalem, including assessments, digital strategies, websites, platforms, technical scopes, and implementation for tourism SMEs and value-chain actors. (https://ashrafbakri.com/case/ejtdp-digitalization-support/)
- Tourism Workforce Survey: Tourism workforce survey and market assessment with the Palestine Ministry of Tourism & Antiquities, supporting COVID-19 recovery planning, digital upskilling, JAHZEEN, and workforce-readiness programs. (https://ashrafbakri.com/case/tourism-workforce-survey/)
- Car Rental Jerusalem: Digital tourism product and booking platform for Car Rental Jerusalem, supporting independent travel to Palestinian destinations through search, booking engine, deposit payments, and supplier aggregation. (https://ashrafbakri.com/case/car-rental-jerusalem/)
- Nabi Musa: Community-based tourism and heritage visitor-experience support for Nabi Musa, including bid support, product development, visitor flow, safety planning, and local Bedouin community experiences. (https://ashrafbakri.com/case/nabi-musa/)
- MOUNT41 Hostel: Hostel and visitor-hub development for MOUNT41 in Jericho, combining venue design, hospitality operations, branding, booking infrastructure, website development, and public-private tourism activation. (https://ashrafbakri.com/case/mount41/)
- Enjoy Jenin: Rural tourism development and digitalization for Enjoy Jenin, combining asset mapping, branding, photography, mobile apps, destination storytelling, and community-based tourism visibility. (https://ashrafbakri.com/case/enjoy-jenin/)
- Destination Palestine OpenData Repository: Digital tourism infrastructure for the Palestine Ministry of Tourism & Antiquities, developed from GIZ/EJTDP support and combining tourism asset data, media, APIs, open data, and WordPress tools. (https://ashrafbakri.com/case/destination-palestine-media-library/)
- EJ Tourism Community Platform: Digital community platform for East Jerusalem tourism support, including online courses, learning circles, events, job-board functionality, workflows, community management, and EJTDP beneficiary support. (https://ashrafbakri.com/case/ejtcp/)
- Hantourism: Community-based tourism platform and marketplace for Palestine, connecting local experiences, independent travelers, booking flows, destination storytelling, and sustainable tourism product development. (https://ashrafbakri.com/case/hantourism/)
- Area D Hostel: Hospitality operations and digitalization support for Area D Hostel in Ramallah/Al-Bireh, including business-model improvement, booking systems, local experiences, events, and community tours. (https://ashrafbakri.com/case/area-d-hostel/)
- JAHZEEN Tourism LMS: Tourism learning management system for Palestine’s post-COVID recovery, supporting workforce upskilling, online courses, certificates, multilingual content, safety readiness, and sector recovery programs. (https://ashrafbakri.com/case/jahzeen/)
- Auberg-Inn: Guesthouse digitalization and hospitality operations for Auberg-Inn in Jericho, including website development, booking engine, PMS, channel manager, local experiences, and community-based tourism. (https://ashrafbakri.com/case/auberg-inn/)

## Contact
Website: https://ashrafbakri.com/
Email: hello@ashrafbakri.com
LinkedIn: https://www.linkedin.com/in/ashraf-bakri-8343409/